The purpose of undergraduate education is the competence regarding the mechanisms guiding the functioning of modern states, ideas and intellectual currents influencing society. During the studies, you will acquire practical skills necessary for image creation, social communication strategies and study political trends. You will learn to effectively use social media in business and society, to create visual materials (videos, photos, studio recordings), and create ready-made material for the media. Graduates after graduation are able to independently design and organize diagnostic social campaigns and political know how to measure their effectiveness. Skillfully they plan and execute marketing strategies and are able to build the image of institutions, companies, public, political parties and politicians, and know how to create and manage commercial brands (branding).
Graduates work as journalists, run their own consulting companies, are working in public institutions, local government, business, public relations agencies as well as spokespersons and advisors. Political image. Studies prepared also to practice politics.